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April 28, 2004
MSNBC - Advertisers face up to Tivo
MSNBC - Advertisers face up to TiVo reality
I guess it was only a matter of time. It seemed to me more likely that
Tivo (and other PVR (personal video recorder) devices would get stomped out by an industry fearful of the devaluation of their advertising.
Much like the RIAA versus online music downloaders and the movie
industry versus the same. Instead it seems many advertisers may just yield to the growing Tivo masses and advertise less.
Advertisers face up to TiVo reality - Most companies will cut
spending on TV commercials, survey finds A majority of national advertisers plan to cut spending on TV commercials by 20 percent in the next five years, when they believe ad-skipping devices like TiVo will take hold in households, according to a new survey.
Posted by gcrgcr at April 28, 2004 9:01 AM
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